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Based on pages per month for month(s), the total cost of ownership is indicated by the red line. The total cost of ownership is based on the purchase cost of the hardware plus the on-going costs of ink or toner. Other costs may influence the total cost of ownership and could lead to further savings, such as additional consumables used by laser printers and power consumption. The average selling price of the printers and consumables in USD ($) were obtained from the IDC EMEA Hardcopy Peripherals Tracker (Data Q2 2019) and IDC EMEA Consumables Tracker (Data H1 2019).